So what is Coaching about?
Coaching is a buzz word a lot of people talk about, but few actually know what it really is. In many cases the word coaching is incorrectly used by who actually offers services of consulting, therapy, mentoring, tutoring or other kinds of help. Whoever sees the service -and word- of coaching as a fashion and a moneymaking opportunity without understanding its essence and committing with the activity, will continue to pervert the profession.
Coaching is a profession that does not believe in fixing and repairing. It does not nurse patients that are sick, "broken" or dysfunctional. It serves clients who are by definition whole, who have their own resources and are creative. Even if coaching can delve into the past to recover some information from it, it does not stay there. Coaching has a present and future focus; it concentrates in enhancing what the client already has available to continue learning in the never-ending changing enviroment of her personal, professional and social life.
The coach walks alongside the coachee in a journey that changes the way she sees and thus acts in her personal and/or professional context: she amplifies her observation, expands her field of possibilities, helps her discover blind spots, explore the unknown, face her fears, generate action plans and be responsible for her own process. The learning and re-learning that results in this type of coaching implies transformational movements of great impact in the client and in her whole system.
